Jan 08, 2024
Hal Hershfield, UCLA Prof. Marketing
Your Future Self: How to Make Tomorrow Better Today

via Zoom:  Hal Hershfield is a professor of marketing, behavioral decision-making, and psychology at UCLA’s Anderson School of Management, where he has won numerous awards for his teaching and research. His research on future selves has received widespread attention in outlets such as NPR, the New York Times, the Wall Street Journal, the Boston Globe, the Washington Post, and The Atlantic. Hershfield's research has been published in prestigious business, psychology, and general science academic journals, as well as in the Harvard Business Review, Scientific American, and Psychology Today. He is the author of the book, Your Future Self: How to Make Tomorrow Better Today. He has a local connection, completing his Ph.D. at Stanford.